Ads that bring the right people.
Systems that do the rest. Handled.

Marketing and Automation for OG Barbershop and Pro Skills Driving School — two businesses, one team that owns the outcome.

Prepared for Akash Aulakh Kitchener · Waterloo · Cambridge July 2026
How we work

We tell you what's actually
working before we sell you anything.

Getting someone to call or click is step one. The money is made in what happens next. So we run two things that work together, not a pile of ad spend and a shrug.

Attention Booked / captured Cash, tracked
Two arms, both businesses

Marketing brings them in.
Automation runs the shop.

Arm A · Marketing

The marketer you don't have on staff

We read the reports you already have, tell you in plain English what worked and what to cut, then run it — tracked to calls and leads, not likes. Google Ads first.

  • Plain-English read
  • Paid media run for you
  • Hyperlocal targeting
  • Reviews + retention
Arm B · Automation

One screen to run the operation

The booking, the follow-up, the money view — in one place, on your phone. For OG it's already built. For Pro Skills it's your enrollment engine.

  • Booking desk
  • Instant follow-up
  • Money view
  • Role-based access
01 — LOCAL · TRANSACTIONAL
OG Barbershop

A haircut is a now decision. Marketing puts you in front of people the moment they search. Automation catches the booking in a system you already own.

OG · Marketing

Built to fill chairs.

  • CampaignGoogle Search + Call, geo-fenced 1–3 miles, scheduled to your open hours. No budget burned overnight.
  • Keywords"barber near me", "skin fade [city]", "beard trim", "kids haircut". High-intent only; job and DIY searches blocked.
  • Tracked toEvery call and online booking — not cheap "get directions" clicks.
  • ThenReviews + retention engine to bring past clients back.
Straight talk

Google's "Local Services / Guaranteed" badge is not available for barbershops in Canada. Anyone selling you that is selling smoke. We run real Search.

OG · Automation

The system is already built.

Ad brings a client
high intent
Books online
your approval
Chair filled
no double-book
Sales + cash logged
day-book digitized
Owner dashboard
alert to your phone

Online booking, your day-book turned into digital sales by barber and service, card payments reconciled, every alert to your phone. Marketing without this, you pay for clicks and lose track. Together, a closed loop.

See it live → og.sandboxops.co
02 — HIGH-TICKET · CONSIDERED
Pro Skills Driving

A $7,000 decision made over weeks. Marketing brings the funding-ready leads. Automation makes sure not one of them sits unanswered.

Pro Skills · Marketing

Built for enrollments,
not clicks.

TIER 1

Enrollment intent

"AZ license training Cambridge", "MELT course Ontario". Closest to signing up — funded first.

TIER 2 · THE WEDGE

Funding intent

"government funded AZ", "Better Jobs Ontario truck license". Removes the #1 objection: price.

TIER 3

Needs a licence first

"truck driver jobs Ontario", bridged to "get licensed, then hired". Tight negatives.

Budget

Search + Performance Max, region-wide, paced to your class start dates — not spent flat. Scaled to seats you can fill.

Pro Skills · Compliance

We keep your ads legal.

Ontario's Career Colleges Act governs what a school can say. We build the campaign inside the rules — a generic agency running US-style copy would put your registration at risk.

"Guaranteed job" or "guaranteed to pass" — illegal for a registered career college
Fake discounts or unverifiable pass / hiring rates
"Funding may be available for eligible applicants"
Verifiable stats only, with cited sources
Confirm

We verify your Private Career College registration status before a single ad goes live.

Pro Skills · Automation

The enrollment engine.

01

Instant response

Every call, form or DM answered in minutes. The first school to reply usually wins.

02

Meeting booking

Prospects self-book a consult, tour or assessment, straight into your calendar.

03

Pipeline tracking

Every prospect from inquiry → funding → enrolled → started, one view.

04

Tuition & cash

Pay-as-you-learn, funded vs self-pay, what's outstanding, per student.

See the demo → sandboxops.co/proskills
Pro Skills · Why automation matters

Speed is the whole game.

~100×
more likely to convert a lead when you respond in 5 minutes vs 30. And 78% of buyers go with whoever answers first.

At $7,000+ a seat, one saved lead a month pays for the whole system many times over. Marketing fills the top of the funnel; automation is where the money is protected.

Speed-to-lead figures are cross-industry benchmarks (Verse.ai, Voiso). Your real numbers come from a measured 30-day pilot.
The promise

Measured results, not hype.

No promises of lead counts on day one — anyone who does is guessing. We wire the tracking, run 30 days, and hand you real numbers: cost-per-booking for OG, cost-per-lead for Pro Skills. Then we scale what pays and cut what doesn't.

OG Barbershop

Target: cost per booked cut, against chairs actually filled.

Pro Skills

Target: cost per qualified lead → tracked to enrollment.

Investment

Simple. Combined.
Month to month.

Start here

One business, fully run

Marketing + Automation on the business you want to prove it with first.
Google Ads managedBuilt, tracked to calls & bookings
Your system runningBooking, follow-up, money view
All inOne flat monthly
$500/mo
No big setup fee. No lock-in.
Everything

Both businesses, both arms

OG + Pro Skills, Marketing and Automation, fully run and managed.
Both ad accountsRun and optimized
Both systemsOG built · Pro Skills enrollment engine
All inOne flat monthly
$1,000/mo
Ad spend separate, and always yours.
Note

Month to month, cancel anytime. Your ad budget always stays in your control — the monthly above is the work, not the spend.

Next steps

One team. Both businesses.
Growing. Handled.

01

Confirm a few details

Pro Skills tuition + career-college registration, and OG's service radius.

02

Set up tracking + accounts

Ads built, conversion tracking wired, systems connected.

03

30-day measured pilot

Real numbers in hand, then scale what works.

dhruv@sandboxops.co sandboxops.co
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